Portfolio
Through internships, group projects, and real-world marketing initiatives, I love applying my studies and bringing creative ideas to life. Check out my work and see what I’ve been up to!
Integrated Marketing Communications
imc plan project
In the Spring of 2024, I participated in MKTG 384, a course called Integrated Marketing Communication. All semester long, a group of students and I collaborated on a full IMC plan for a local client, the Rockingham Educational Foundation. We researched the client, the industry, potential competitors, as well as created buyer personas to target our deliverables towards. After writing communication and marketing objectives, we created deliverables in traditional marketing, direct marketing, social media marketing, as well as sales promotions. Honorably, my group received "Best IMC Plan" of all 3 classes and over 18 groups.
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Integrative Business
Business plan
In the Fall of 2024, I participated in COB 300, a semester-long course at JMU called Integrative Business. Alongside six other students, we developed a new product idea from scratch and built a comprehensive business plan. The course integrated core areas—Marketing, Operations, Finance, and Management—challenging us to fully conceptualize each piece for the first five years of the business. We conducted market research, designed product prototypes, developed pricing strategies, forecasted financials, and outlined operations. This project offered valuable experience in teamwork, problem-solving, and the interdisciplinary nature of business.
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Marketing Internship
NTP EVENTS
In the summer of 2024, I participated in a 9-week internship with NTP Events. This experience enhanced my knowledge of the trade show industry and allowed me to apply my studies in a real world setting. During my time I contributed to five different clients projects, designing graphics in Canva, writing social media copy, and crafting emails to promote exhibitor and attendee registration. I also had the opportunity to observe the early stages of campaign development, where I contributed to brainstorming taglines and exploring creative concepts.
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IMC PLAN
Rockingham Educational Foundation
Print ad
Our campaign theme was "Sharing is Caring", drawing on the nostalgia of childhood. This print ad was intended to remind the community of their childhood lessons, like writing and giving back.
Rockingham Educational Foundation
linkedin post
Throughout the plan, we incorporated anecdotes from a story of a girl named Skylar, and how REFI changed her life. This post shows a testimonial from Skylar, intended for Linkedin.
Rockingham Educational Foundation
press release
In this deliverable, we were tasked to practice copywriting skills, writing a press release on REFI's teachers of the year. This was intended to be shared on local news sites and expand reach.
Rockingham Educational Foundation
Email campaign
For a digital marketing deliverable, I created an email newsletter called "What's Up with REFI?". This email was sent to a list of subscribers and share information about upcoming events and how to donate.
Rockingham Educational Foundation
Sales promotion
In collaboration with the local golf club, REFI would display this sales promotion flyer in which members would get 10% off of registration to the golf tournament, where proceeds go to REFI.
Rockingham Educational Foundation
brochure
Placed in local downtown businesses, this brochure explains basic REFI information and how to get involved with their cause.
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NTP EVENTS
NTP Events
ESM COVER PAGE
In a package for incoming exhibitors, NTP tasked me with designing a cover page for their latest Exhibor Services Manual.
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SpaceCom
exhibitor hub
As a guide to new SpaceCom exhibitors, I was tasked to create and design a step-by-step guide that incorporated the 2024-2025 SpaceCom creative core.
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NTP Events
social post
Celebrating NTP's employees work anniversaries, I was tasked to design a LinkedIn social graphic that could be manipulated each time a new year was needed.
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SpaceCom
post card
Following SpaceCom's brand guidelines and core creative concepts, I designed a post card for the client to share with potential attendees at networking events and conferences.
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DEMA Show 2024
social posts
During my time with NTP, I was tasked with writing captions for the months of July and August. Keeping to a social media calendar and client guidelines, thes captions and photos were approved and posted on DEMA Show's Instagram.
Hardscape North America
Social graphics
To promote various exhibitor exclusive promotions, I was tasked to design various graphics for socials as well as email, incorporating the brand's colors and elements.
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other coursework
Digital Marketing Competition
the linz shop
During the Fall of 2024 in my Strategic Internet Marketing Class, a team of 3 students and I created a presentation of recommendations for the 2024 Digital Marketing Competition. We achieved 16th place out of over 200 teams from around the country.
Social Media Marketing Plan
bouquets & Bustles
During my Social Media Marketing class, we were tasked with creating a comprehensive social media recommendation plan for a wedding planner in the Shenandoah area.
certifications
HubSpot Academy Certification
digital marketing
In the Spring of 2024, I took a course called Integrated Marketing Communications, in which we learned the basics of different marketing mediums, and how to leverage each of those to create a cohesive marketing message. During that time, we achieved this Digital Makreing Certification from HubSpot Academy.
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HubSpot Academy Certification
Seo
In the Fall of 2024, I took a course called Strategic Internet Marketing, in which we learned the basics of different SEO strategies, and important implications of keyword optimization. During that time, we achieved this SEO Certification from HubSpot Academy.
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HubSpot Academy Certification
Content marketing
In the Fall of 2024, I took a course called Strategic Internet Marketing, in which we learned different content marketing strategies and how to leverage each type of content for different audiences and platforms. During that time, we achieved this Content Marketing Certification from HubSpot Academy.
LinkedIn Learning
Ga4 training
During my time at the National Retail Federation in 2023, I was fortunate to review attendee and exhibitor registration metrics through Google Analytics 4. Because of this, I took this LinkedIn Learning course during my internship to sharpen my knowledge in GA4, as well as develop key skills I could take into future endeavors.